Client
Oxfam




Over the past two years the Oxfam ’Generation Why’ sub-brand dramatically improved perceptions of Oxfam amongst people engaged in the youth programme.
However, qualitative research into youth communications revealed a number of shortcomings. So, Oxfam commissioned ODD to develop a new communications strategy, identity and creative approach to their youth marketing – with was first seen throughout most of the UK music festivals of 2007 as posters and banners but also on other printed material, t-shirts, stickers, badges, animation, branded spaces and online.

The brief was to refresh Oxfam´s youth identity to ensure that it appealed strongly to the target audience; adds value to Oxfam´s brand rather then diluting it; competes favourably with communications from other brands in the same marketplace.

This audience often gets ’bulldozed’ with shocking or over-demanding imagery from other charitites. We wanted people to find Oxfam accessible and discover more information at their own pace and at a time witch didn’t interfere with their festival experience.
Live your life, change your world.

Agency
ODD
Creative Director – Nick Stickland/Simon Glover
Art Director – Shammi Umeria
Jr Art Director – Mikael Lekström

Client
Pause Ljud & Bild





UNUSUALLY is a communication concept we have incorporated into everything we create for Pause (an exclusive chain of HiFi stores). This campaigned was aimed at film enthusiasts, and communicates the film that should be experienced using the high-end products that Pause ljud och bild sell.

We illustrated a number of different well-known scenes, using the Pause ljud och bild employees, as different characters, to promote the classic box set. The ads went out in some of Sweden's largest newspapers.

One part of their christmas campaign 2007 was to realise an exclusive DVD box set, with limited edition versions of Citizen Kane, Clockwork orange, Saving private Ryan,Matrix and Sin City.

The box set is designed and hand crafted by Mikael Lekström, and has a limited production of only 200.

Art Director - Andreas Ullenius, Johan Landin

Jr Art Director/Designer - Mikael Lekström